Tuesday, July 31, 2007

IRONMAN: A Great Experience

Two weeks ago I traveled to Lake Placid to watch the Ironman event. As a triathlete with aspirations of one day completing the event I had a great time watching these athletes but also found it hard not to be a part of the event. As a sports marketer, I have to applaud the organizers of the event, as this was an incredible experience for consumers and brands.


A cool video of a competitor at the event...Oh, I am signed up for IMLP next summer!


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