Monday, February 22, 2010

Competitor Group Announces New SVP of Marketing

Dan Cruz, 800-311-1255

Competitor Group Announces New SVP of Marketing
Bouker Pool tapped to direct multi-platform marketing efforts

San Diego
, CA – February 22, 2010 – The Competitor Group (CGI) today announced that Bouker Pool has been named Senior Vice President of Marketing. Pool will join CGI’s management team effective immediately and lead all marketing and communications for the world’s largest endurance sports media and event company.

“Bouker is a tremendous addition to the Competitor Group,” said Scott Dickey, President of CGI. “He brings a wealth of experience in the world of sports marketing, as well as a seasoned perspective on the industry that will be valuable in driving the development of the Competitor brand. He joins Competitor at an exciting time, with opportunities to develop our brand as we relaunch Competitor Magazine and roll out a new Triathlon event series along with the continued expansion of the Rock ‘n’ Roll Marathon Series.”

Pool comes to CGI with over 15 years of experience in sports marketing. In the newly created role, he will be responsible for the development of the overall Competitor brand and respective event marketing strategies, including advertising, sales promotions, public relations, industry research, database management and digital marketing.

Most recently, Pool served as the Vice President of sports marketing and events for Rodale Inc., where he managed Rodale’s Sports Marketing and Events Group. He also founded a sports marketing and sponsorship practice called Podion Sponsorship Group (PSG) in Colorado, working with clients such as United Airlines, USA Basketball, Quiznos Corporation and the National MS Society.

“Bouker is one of the savviest, most creative marketing executives in the endurance sports industry,” said Andy Hersam, Executive Vice President of Media at CGI, who previously worked with Pool at Rodale. “Throughout his career, he has consistently demonstrated that he sees the 'big picture' and is able to put all of the necessary pieces in place to ensure that a marketing program is successful and melds perfectly with the overall business goals.”

Pool was named the 2007 Event Strategist of the Year by BizBash Magazine. Prior to founding PSG, he was Vice President for the Denver marketing firm Proxy Partners, securing exclusive marketing rights for the City and County of Denver’s Theaters and Arenas Division, which includes Red Rocks, the Denver Coliseum and the Colorado Convention Center. He also spent five years in motorsports marketing and two years working with the NHL’s Colorado Avalanche and NBA’s Denver Nuggets.

“Competitor’s media assets and ability to execute world-class events make it one of the most enviable companies in the sports and entertainment industry,” said Pool, an avid endurance athlete. “There is tremendous opportunity to grow our brands to deliver innovation and inspiration for athletes of all abilities. I look forward to working with the CGI team to build a world-class company.”

A graduate of the University of Denver, Pool holds an MBA from the Daniels College of Business. He is also the founder of the non-profit Project Youth Foundation, which seeks to positively impact the lives of disadvantaged children.

About Competitor Group Inc.
Competitor Group, Inc., headquartered in San Diego, CA, is the leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlon. CGI owns and operates 36 national events delivering more than 350,000 professional and amateur participants in 2010. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and has recently launched an online endurance community at delivering over 1.5 million monthly unique visitors and 25 million page views. Further information about Competitor and its media properties can be found at
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Wednesday, February 10, 2010

Tik Tok

I lay in bed with my eyes wide open unable to sleep.

I could hear a clock across the room, Tik Tok...the noise of the watch winder rotating, the dog snoring.


Why can't I sleep?

Something was invading my mind but I could not pin point what it was. I have had little difficulty sleeping and last night should not have been an exception since I got outside for a good long ride.

I slowly rolled out of bed as to not disturb my wife, grabbed my Blackberry and crept into the adjoining room.

The screen lit up and the emails started flowing in.

Scrolling through, I saw a charge receipt from the Leadville Trail 100, that's odd...did I get in? why would they be charging my credit card?

I moved on and read a few more messages and an hour later felt my heavy eyes sending me back to bed. One last look at the inbox and there it was: "Congratulations!"

I was in!

Holy Shnikees, I got in to the Leadville Trail 100 mountain bike race in August.

I forward the message to my brother, as we were hoping to both get in and ride together, and headed off to bed.

Then the guilt hit, what if my brother didn't get in? He wanted it more than I and had been hatching ways to get in should the lottery not be his ticket.

I tossed and turned.

Finally, I passed out and dreamed of, what else, mountain biking.This morning I got out of bed, got my son changed and eating breakfast, poured some coffee and clicked on the BB. There was a message from my brother...gulp...guilt, wonder, hope...

"Me too!!
Holy shit yea!!
New bikes!!"

What awesome news, I am probably more excited that he got in than my entry, but the fact that we both got entries is special and will be a great summer goal.
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Monday, February 8, 2010

Winter Blues...

The mercury is hovering around 20 degrees and the wind is howling again today, the fact that the sun is shining is small consolation and is just a tease.I ran outside yesterday in what felt like a ski outfit as I could not bear another indoor assault on the senses. Unfortunately, after running on numb toes and a frost nipped face I relegated myself to the rollers for a little indoor bike session.
Today is more of the same and it sounds like we are getting a nice big snow storm on Wednesday, I need more movies on DVD. Oh well, this is the price of having early season races on the schedule.

I've been busy with job interviews over the past few weeks and think something could break as early as this week, fingers crossed.

"There is no such thing as the 'Golden Rolodex' any more.
With all the layoffs and turn over,
everyone is starting over and,
besides, it takes much more than a phone call or email
to sell something these days."
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