Tuesday, May 7, 2013

Partnerships with Benefits

Going beyond typical sponsorship and activation, a number of companies are using active lifestyle sports as ways to engage, inspire and empower consumers as well as finding that the benefits to their own employees and their families provides big benefits:

YAHOO Finance 
HumanaVitality and Competitor Group announce Rock ‘n’ Roll Sponsorship
HumanaVitality named presenting sponsor of XSport Fitness Rock ‘n’ Roll Chicago Half Marathon
Health and wellness company to provide race discounts to members participating in half marathon and mini marathon
http://finance.yahoo.com/news/humanavitality-competitor-group-announce-rock-150000630.html

Inc.com
Wellness Programs that Work for Small Businesses
EVIL HR LADY | Suzanne Lucas - May 6, 2013
A healthy workforce is a hard-working work force. Here are some practical programs that have worked for other businesses.
http://www.inc.com/suzanne-lucas/wellness-programs-that-work-for-small-businesses.html


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