Monday, May 13, 2013

Let's Get Impersonal

Has social media made us less social?

A recent article in the Wall Street Journal looked at how recruiters and HR professionals are turning to Twitter to post jobs and vet candidates.

The New Résumé: It's 140 Characters
Some Recruiters, Job Seekers Turn to Twitter, but Format Is a Challenge; Six-Second Video Goes Viral

It is great that these tools are finding ways to help streamline process and get the word out, but being too dependent on the use of social media could lead us away from developing relationships and hiring great people and left with a staff of profiles, online bios and people who fit in a neat little box (or within 140 character limit).

I envision the next version of the State Farm "State of Disbelief" commercial:

Where did we find the new hire?
And, you believed him and thought he was a good fit for our company?
Yea, people cannot tweet or share things that are untrue.
Where did you hear that?
Uh Huh
Look. I have another opening to fill.
Where are you going to look for candidates?

At a time when people are preaching about hiring good people and not just trying to fill a position, social media can provide useful tools to dig deeper and reach into deeper networks, but sitting across the table from someone, asking the tough questions and seeing how they interact and respond can never be replaced.
Could we be on the verge of the next version of the 1990 United "Speech" commercial:

I got a phone call this morning...from one of our oldest customers. 
He fired us. After twenty years, he fired us. 
Said he didn't know us any more.
I think I know why... 
We used to do business with a handshake, face to face. 
Now it's a tweet and a 'like'. A reply or Direct Message or with a retweet probably.

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