Tuesday, July 30, 2013

"Maybe you think it's all 'high-fives' and Red Bull...but it ain't"

Another brand staking its claim to the active outdoor marketplace, Backcountry.com does a great job of bringing the heart pounding, spine chilling and endorphin pumping action and emotion that defines a culture to video:
"You already know how bad it can hurt, but then you remember how damn good it can be!"

This is a great stake in the ground for the brand and identifying with consumers. Can this drive results in retail/online sales?

A number of online retailers are attempting to stake their claim to the growing male shopper as detailed in The Wall Street Journal article:
Cracking the Mysteries of the Male Shopper
As More Men Shop Online, Retailers Like East Dane Try to Understand Them

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