Tuesday, December 31, 2013

Outside Is Free

It is that time of year again...time to make those New Years fitness resolutions.

The health clubs are out in force with their slick marketing campaigns to get you to sign up and give them your money in January so when you give up on your resolution in February they are still collecting.

I am particularly fond of the ad campaign that is void of any personal accomplishment and focuses on, what we all really want out of a good workout, the opportunity to transgress and do stupid things:

Choosing to Be Naughty
By Andrew Adam Newman | Published: December 25, 2013
Ads for fitness clubs and weight loss programs typically sell the notion that getting in shape will give consumers a confidence boost to get that promotion or date. But a new campaign from Equinox fitness takes the unusual approach of saying that getting in shape may get you in trouble.
http://www.nytimes.com/2013/12/26/business/media/choosing-to-be-naughty-after-getting-in-shape.html?_r=0
http://www.nytimes.com/2013/12/26/business/media/choosing-to-be-naughty-after-getting-in-shape.html?_r=0

The "Anti Resolution" fitness club plan is a unique twist:
Gold's Gym Launches National Campaign Against New Year's Resolutions
With help from some of the world's top fitness experts, Gold's Gym will help consumers determine if they are "resolution dependent" with a free 7-Step Anti-Resolution Action Plan, designed to help break consumers from their resolution habits and tendencies, and allowing them to put in place a long-term plan for success.
http://clubindustry.com/golds-gym-launches-national-campaign-against-new-years-resolutions

Instead of New Year's resolutions, LifeTime Fitness is continuing its campaign to change January 1st to "Commitment Day":
http://www.commitmentday.com/?sf21150325=1#bwdw


http://abclocal.go.com/wabc/video?id=9376371

When all is said and done, remember, do something, stick to it and outside is free...

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