Friday, January 17, 2014

What Does It Mean To 'BEAR DOWN'?

During nationally televised collegiate games I am always interested to see the marketing campaigns and ads produced and aired by the schools.

These thirty-second to one minute spots are meant to sell the school to prospective students and prompt the alumni to support their institution (financially).

While it is not difficult to motivate the alumni and generate school pride, many schools fall short in creating an emotional connection with those people not yet attached to the school.

On the heels of No. 1 Arizona blowing out ASU in hoops last night, I'm fired up by the "BearDown" University of Arizona Pac 12 spot:

For those of you who don't know what it means to "Bear Down"...

Have a great weekend, and,

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