Thursday, April 24, 2014

Fitness Fads

An increasing number of brands are using fitness fads in a tongue and cheek way to market their products.

So far I've posted about Oscar Mayer - Design and Market to the Healthy Active Consumer

In a world filled with fads it's nice to get back to basics. 
New P3 Portable Protein Pack is 13 grams of serious protein without taking itself too seriously.


Now Miller Lite is jumping in with a take on getting the perfect "6 Pack":

The original Miller Lite beer blazed the trail for calorie counting, crunch-counting, 
Thigh Masters and 7 Minute Abs. 
But what about Miller Lite today? 
They still give you the greatest six-pack...at the liquor store!



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