Wednesday, July 30, 2014

Brand Passion

Often times there are two sides to brand passion.

One side of the passion is positive and driven by those who have adopted the brand into their lives and readily share their enthusiasm and evangelize the brand.

The other side of brand passion comes from those who find issue with the brand and tend to share negative feelings about the brand and/or make fun of those who love the brand.

An Illustrated Guide to CrossFit Exercises for Beginners

Published July 25, 2014

Set up by telling friends, classmates, and co-workers about CrossFit until they begin to avoid and even run from you because of it. Now try to catch them and convince them of the benefits of the Paleo Diet.

Crossfit is one of the newest brands to trigger both sides of the emotional response for and against the brand.

Love it or hate it or just put up with it, Crossfit and the tiny crossfit gyms (known as 'boxes' with those who participate in the activity) have popped everywhere and their passionate followers continue to multiply.
How CrossFit Built a Passion Brand
Founder Grew Company From a One-Gym Operation to a $100-million Brand 
By Published on .

The Crossfit Games event this past weekend looked to be well attended and had ample airtime on television.
The rapid rise in popularity and adoption as a form of fitness has spurred many detractors and those who question the safety of the practice.

CrossFit debate not going away

Critics cite injuries, unorthodox programs; supporters point to results

By Doug Williams | Special to

Fitness fads will come and go. Some stick around longer than others in the mainstream (yoga, spinning and pilates to name a few) and many more lose their luster and become niche activities (bodybuilding, rollerblading, jazzersize, barefoot running and Zumba to name a few).

Like the recent demise of barefoot running due to the impact on the body, crossfit could likely fade out of the mainstream due to the injuries and detrimental impact.

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