Monday, September 8, 2014

Joining a Great Team

Alchemy Global Announces Addition of Bouker Pool To Its Management Team As Operating Partner

One of the industry’s experts in lifestyle and endurance sports activation is the latest to join the fast-growing company

PRLog - Sep. 8, 2014 - CHARLESTON, S.C. -- Alchemy Global, the first crowdfunding platform in the Sports and Entertainment market matching accredited investors with growth companies, today announced that sports industry veteran Bouker Pool has joined their management team as an operating partner. One of the most respected professionals in the lifestyle/endurance sports space, Pool has been influential in helping brands understand how to engage a unique group of affluent, educated and healthy active consumers who are constantly seeking new ways to enhance their lifestyle, a key growth area for Alchemy Global.

Since its launch in the late spring, Alchemy’s first two engagements have been with Storelli Sports, the first and only brand focused exclusively on designing and manufacturing innovative protective gear for soccer, and Apera, which has created an entirely new bag category supporting the fitness lifestyle.  More are expected in the coming weeks.

“There are few executives who live and breathe the endurance space like Bouker, and his experience in in this fast-growing area will be invaluable to us as we move ahead.” said Andy Brusman, Alchemy Global CEO.  “He has developed the space from every angle, including being a competitor, and that type of unique pedigree can be a game-changer for the businesses that we are seeing and starting to engage with.”

“I am very pleased to be able to join the Alchemy team, a group which clearly understands that potential of the endurance and event space and is looking to help empower some amazing new companies to grow and succeed, ” Pool said. “As someone with both a passion and a strong business history in the space, I see the great opportunity that exists, and I think the platform Alchemy Global is building is poised to really succeed and help redefine the space.”

With his unique background straddling the major spectator sports industry (experience in NHL, NBA, IndyCar and NASCAR), his change agent approach within media (Men's Health, Women's Health, Runner's World, Bicycling and USA TODAY Sports) and in-depth knowledge of the endurance sports/healthy active lifestyle industry (Competitor Group's Rock 'n' Roll Marathon Series, TriRock Triathlon Series, Competitor, VeloNews, Triathlete and Inside Triathlon), Pool has been sought out by numerous companies, FOLIO, RunningUSA, the Run Walk Ride Fundraising Council, the National Multiple Sclerosis Society and University of Denver as an Adjunct Professor, to lend his expertise in creating strategies as well as speak regarding marketing, branding, event management and corporate sponsorship.

An athlete himself, he has climbed the summit of Mount Rainier, and has completed an Ironman, the NYC Marathon, the Leadville Trail 100 Mountain Bike race and numerous other events. He holds a Masters Degree from the Daniels College of Business at the University of Denver and now resides in New York.

For Press Inquiries, please contact Joe Favorito at 917-566-8345 or


Alchemy, headquartered in Charleston, SC with offices in Portland and Baltimore, is the first dedicated investment web portal focused on Sports and Entertainment. Through this portal, the company will facilitate funding and business solutions for companies in sports and entertainment, which include consumer products, services, content creation, media, intellectual property, wellness and technology. The company’s management team has significant operating experience and expertise in building and growing businesses around the world. They will leverage this expertise in developing product differentiation, diversified customer bases, strong management and financial performance for its clients. Investors in Alchemy include some of the most savvy entrepreneurial minds in sports and entertainment as well as athletes turned entrepreneurs Jim Courier, Boris Becker and Greg Norman. Andy Brusman is Alchemy Global’s CEO and former Nike executive Peter Ruppe is President.

To learn more about Alchemy Global, visit

Joe Favorito

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