Wednesday, March 23, 2016

Performance Apparel/Athleisure Choices


Can all these new athletic apparel brands survive in the competitive athleisure market?

What started with Lululemon, the athleisure marketplace has seen no shortage of innovative, aspiring brands hoping to capitalize on a new segment and it's explosive growth.

The NPD Group certainly sees continued strength in the athletic apparel market:

Here are some interesting brands to watch and check out:

RHONE

"As a group of busy professionals and passionate athletes, our team became perplexed by the tremendous gap in activewear. Rhone was created to fill that void, speaking directly to how men live, work, and sweat. We wanted clothes that stand up to the test of everyday “transition” times. Whether running errands, jumping on a flight, or pushing hard in the gym, Rhone feels good, looks good, performs better. Ultimately we want to capture that which inspires all of us. Our belief is we can push each other and our product forward each day."






RYU

"We are a technical training brand engineered for the training and performance of the multi-discipline athlete. We develop the most innovative, well designed, best in class fitness clothing in Canada without compromising fit, value, and design. Our design teams are the greatest thinkers, producers and garment engineers in the industry. Designed without compromise, RYU exists to facilitate human performance."






1STROUND

"Brought to life in 2010 as the brainchild of two friends and sports fanatics from the University of Southern California, Teague Egan and Sterling Brewster, 1st Round Athletics has one mission and one mission only, to naturally improve athletic performance through innovation and cutting edge technology in a healthy, legal, and sustainable way. We aim to increase speed, strength, power, and endurance because sport is a game of inches, and every edge is monumental. 1st Round is comprised of men’s and women’s apparel including their signature SmartShield® compression line for men, as well as an athletic seamless fit, and a loose fit. 1st Round produces shirts, tanks, leggings, shorts, running shorts, and accessories including socks, wristbands and headbands. 

Additionally, 1st Round uses a new technology in all of its initial products called energyDNA®. Now millions of athletes can play and compete with the same level of energy and performance in the final moments of a game they do in the beginning. Our energyDNA® technology uses heat from the body and turns that into reusable energy to increase oxygen to the muscles of the athlete."

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HYLETE

"HYLETE'S creed:

train to push yourself both physically and mentally;compete so as to improve yourself, as well as those around you;
and live to be healthy in mind, body, and soul.

train. compete. live.

HYLETE'S vision:

continuously create innovative, performance cross-training apparel that captures the spirit of the cross-training hybrid athlete."









YOGASMOGA
  • "A lot of people think of themselves as clothing companies who sell yoga apparel. We think of ourselves differently. We are a yoga and wellness company that makes things for life.
  • Our goal is to be part of people's lives—wherever you are today, and wherever you are going tomorrow. We are here from yoga, to gym, to life. 

  • We make things from the heart and with love.

  • Whether you are on the go, or simply being, we're happy to be there with you. We hope to bring a little more yoga into your journey—wherever life takes you.

  • Made In The USA –– the innovation of bringing high-quality, technical apparel to market."



ATTACK LIFE BY GREG NORMAN COLLECTION

"Greg Norman Collection is proud to present Attack Life – a new line of Performance Infused Lifewear for those demanding more functionality from their wardrobes. This versatile sportswear collection fuses the best elements from an active, athletic lifestyle into everyday wear. Deliberately understated with attention to detail, the first season will feature men’s graphic t-shirts, polos, jackets, shorts and pants. 

Delivering the same GNC promise of quality, performance and design, Attack Life will be available this summer as part of the Summer/Fall 2016 Collection."



LAIRD

"After 30 years as a sponsored athlete, Laird made the decision to start his own Apparel Company. As relevant as ever as a Waterman and Fitness expert alike, Laird demands ‘equipment’ innovated for function first. Subsequently the mission of Laird Apparel is to provide the clothing for every aspect of his life, from Offshore to Beach and from Gym to Relaxation."




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